Cider is an online fashion brand selling trend-driven women's clothing, shoes, bags and accessories at low prices, including a Curve line for plus sizes. It is aimed at Gen Z shoppers. It suits buyers who want of-the-moment pieces cheaply and can wait a week or two for them to arrive.

Short answer: yes, Cider is a legitimate, venture-backed company with strong Trustpilot ratings, but expect sizing that can run small, quality that varies by item, a 14-day return window and little clarity on how US import duties are handled. We reviewed its policies and recent customer reviews; we didn't order from it ourselves.

Cider at a glance

Founded2020
Owner/parentPrivately held; the terms on its regional sites name Cider (SG) Holding PTE. LTD. of Singapore; investors include Andreessen Horowitz and DST Global
What it sellsWomen's clothing including Curve (plus) sizes, shoes, bags and accessories
Shipping (US)Free standard shipping on orders over $49; standard delivery estimated at roughly 7 to 15 days; 2 to 4 business days on items tagged Flash Shipping
Returns14 days from delivery for unworn items with tags; return shipping covered on the first return request per order; no exchanges
Customer serviceLive chat through its online Help Center
Trustpilot (as of November 2026)4.5/5 from about 13,700 reviews

Who is Cider?

Cider launched in 2020. Its founder and CEO, Michael Wang, previously co-founded YCloset, a China-based clothing-rental startup. In June 2021, the venture firms Andreessen Horowitz (a16z) and DST Global co-led a funding round in the company, and a16z partner Connie Chan joined its board.

In announcing that investment, a16z described Cider as a marketplace that connects shoppers directly with a network of factories. Styles are sold on a pre-order basis, demand data goes back to the factories to guide production, and the company aims to add new styles daily.

Cider doesn't name a headquarters city on the pages we could access. The terms of use on several of its regional sites identify the operator as Cider (SG) Holding PTE. LTD., a Singapore company, together with its affiliates. We couldn't find a BBB business profile for Cider, so there's no BBB rating or complaint record to weigh.

Where Cider ships from and how US import duties work

Until August 29, 2025, packages worth less than $800 could enter the US without import duties under the de minimis exemption. That exemption has ended, so low-value parcels from abroad now face duties. NBC News has reported shoppers receiving surprise bills from carriers when the merchant hadn't collected those charges upfront.

Cider's US pages don't say plainly where orders ship from or whether duties are prepaid. Its general shipping policy describes parcels as leaving its warehouses delivery duty unpaid, which means the destination country may charge duties that the buyer pays. The same policy says a buyer who refuses a parcel over duties or taxes also covers the return and handling costs.

The picture isn't consistent across Cider's sites: some of its European storefronts say prices already include duties. Third-party shipping guides say Cider's orders ship from China, while its returns policy says returns go to a warehouse in the United States.

None of the recent Trustpilot reviews we read mentioned duty bills at delivery, but that isn't a guarantee. Before you pay, look for any duty or tariff line in the checkout summary and ask live chat whether your order ships with duties paid. Don't refuse a package over unexpected charges without contacting Cider first, since its policy puts return and handling costs on the buyer.

What Cider sells and how prices compare

Cider's catalog covers clothing, shoes, bags and accessories, with a Curve section for plus sizes. Prices are low: during our research, a Curve sweater was listed at $22, down from $32, while a site-wide 11.11 sale offered 20% off everything.

Check the fabric content on each listing before you buy. That Curve sweater, for example, is 50% viscose, 30% polyester and 20% nylon. Cider's investors have pointed to its pre-order model as a way to cut waste from unsold stock; treat sustainability claims like this as the company's own.

Shipping and delivery

Standard shipping is free on US orders over $49, according to product pages on Cider's US site. Its shipping policy lists standard delivery at 8 to 15 days with a flat $4.99 charge, and express at 5 to 8 days, with the express fee shown as $12.99 in one place and $13.99 in another. Product pages give their own estimates, such as 7 to 10 days for standard delivery, so check the estimate shown for your address.

Some items carry a Flash Shipping tag, which Cider says gets your order to you in 2 to 4 business days. The pages we found don't explain which items qualify, so filter for the tag if you need something quickly.

In recent Trustpilot reviews, delivery complaints center on lost packages. One October 2026 reviewer said a delivery carrier repeatedly lost their packages, and another said Cider helped file a claim and replaced an order that never arrived.

Returns, refunds and warranty

Cider gives you 14 days from delivery to start a return. Items must be unworn and in their original condition, with tags and packaging.

  • Return shipping: for US orders, Cider covers shipping on the first return request for each order and sends a prepaid label. A second or later return on the same order is at your cost.
  • Refunds: in most cases, refunds go back to your original payment method, though the options depend on how you paid. After Cider processes a return, the money can take up to 7 days to reach your bank. Original shipping charges generally aren't refunded.
  • No exchanges: to get a different size, place a new order and return the first item.
  • Final Sale: items marked Final Sale can't be returned, and if you pay for an order entirely with store credit, every item in it becomes Final Sale.

Some versions of the policy count the 14 days from when you receive all items in the order, others from the delivery date; to be safe, count from the first package. We didn't find a separate warranty. One recent Trustpilot reviewer who received the wrong size said Cider offered a reshipment or a refund voucher.

What customers say

Cider scores 4.5/5 on Trustpilot from about 13,700 reviews (as of November 2026), with 74% five-star and 12% one-star ratings. Reviewers frequently praise fast, helpful live-chat support, trendy designs and decent quality. Cider has claimed its profile and replies to all negative reviews, usually within 24 hours.

The negative reviews focus on lost packages and on accounts that were blocked while holding unused store credit or coupons, including an expired free-return coupon. Cider's replies say account reviews are ongoing and that it will follow up directly.

Sizing and quality are the main caveats in independent reviews. Reviewed's retail editor, in a review updated in March 2025, found that Cider's clothes run small, apparently because they follow Asian sizing, and that she needed a larger shoe size than usual. She rated the denim strong and smooth but found a midi dress thin, with an almost papery feel.

A blog review updated in October 2026 found sizing generally true but fit inconsistent from item to item, and called the quality hit or miss. It also noted that some pieces don't match their photos, so read customer reviews and look at customer photos where they're available.

Pros and cons

Pros

  • Low prices, with site-wide promotions such as a 20%-off 11.11 sale
  • Free standard shipping over $49, plus 2 to 4 business day Flash Shipping on tagged items
  • Free return shipping on the first return request for each US order
  • Refunds generally go back to your original payment method
  • A wide range of trend-led styles, including Curve plus sizes
  • Replies to every negative Trustpilot review, usually within a day

Cons

  • Only 14 days to return, and no exchanges
  • Standard delivery can take one to two weeks or more
  • No clear statement on whether US orders ship with duties paid
  • Sizing can run small, and quality varies by item
  • Second returns cost you, and Final Sale or store-credit-only orders can't be returned
  • No BBB profile that we could find, and little corporate information on its US site

Tips before you order from Cider

  1. Measure yourself and check each size chart. Reviewed found Cider's sizing ran small, especially in shoes, so compare your measurements item by item.
  2. Check for duties before you pay. Look for a duty or tariff line in the checkout summary and ask live chat whether your order ships with duties paid.
  3. Put all returns from one order in one request. Only the first return request per order gets free shipping.
  4. Start returns right away. The window is just 14 days, so try everything on as soon as it arrives.
  5. Don't pay entirely with store credit if you might return something, because the whole order becomes Final Sale.
  6. Filter for Flash Shipping if you need an item within a week.

Is Cider legit? Our verdict

Cider is a legitimate brand and a reasonable choice for budget, trend-focused shoppers who can wait for delivery, measure carefully and act quickly on returns. The free first return and refunds to your original payment method make a disappointing order easier to undo.

Look elsewhere if you need an outfit by a specific date, want consistent sizing and fabric quality, or want certainty that no import charges will show up. A US chain such as Old Navy is an alternative for everyday basics, and Halara is another online brand worth comparing.

Visit Cider

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